Here is a small selection of work that Jennifer has written across various sectors.
Banana Wharf
Banana Wharf is a modern cuisine restaurant in Southampton's Ocean Village and offers a wide and eclectic menu coupled with an idyllic location overlooking the docks of Southampton.
Copy written for:
A showcase site featuring the Wharf's varied food choices, and a history of the Southampton Docks, leading to its current incarnation as one of the city's leading restaurant bars.
Tone of voice:
Light and chatty, conversational, laid back.
bmi
bmi are officially the UK's most punctual airline, and a staple choice for business and leisure travellers alike. Working with integrated agency Bright Blue Day, Jennifer wrote the following.
Copy written for:
Aimed at the travel trade, the calendar combines an invaluable planning tool for the year with a fun competition every month to incentivise flight bookers.
Promotion encouraging travel agents across the UK to book bmi for the chance to play a summer scratchcard and win some fantastic instant win prizes.
A staff targeted message board, announcing the launch of 17 new flights following a takeover of existing flight operators BMED.
Tone of voice:
Friendly, personal, no-nonsense.
Cindy Knight Clinic
Cindy Knight is one of the country's leading medico-beauty experts, a registered nurse with a highly successful clinic administering cutting-edge cosmetic treatments to her many clients.
Copy written for:
An in-depth and exhaustive site packed with information, testimonials and invaluable advice for patients.
Seasonal ad targeting fashion-conscious women looking to maximise their appearance in time for the summer months.
Tone of voice:
Reassuring, expert, calming, informative.
Somerfield
Somerfield is everyone's high street alternative to the supermarket. Working with integrated agency Bright Blue Day, Jennifer wrote the following.
Copy written for:
To get Somerfield staff in the mood for Christmas, and advise the company as a whole how to dress their stores in preparation for the festive period.
Promoting the advent of the new home delivery service in-store, making it easier than ever to shop at Somerfield.
Tone of voice:
Helpful, friendly, chatty
Worktown
Worktown are the friendliest and hardest working stationery suppliers around, and take great pride in providing excellent customer service to their clients.
Copy written for:
A comprehensive guide to how to create a piece of Worktown communications, covering everything from positioning and values to visual identity.
An introductory brochure to inform potential customers of the benefits of hiring Worktown, before leading into the industry standard catalogue of goods.
Tone of voice:
Quirky, fun, sense of adventure.